There is no escaping the evolution of technology and how it has changed people’s lives. Today, there are billions of smartphones operating across the world with an average of about 1 per user. Whatsapp in itself has changed the way people live and the way commerce is done.
It does not matter how old you are and who you are. Like the computer and its applications, people from 10 to 90 year’s old have jumped onto the smartphone bandwagon. They have learned how to use this app and are now in various chat windows and Whatsapp groups.
Facebook is perhaps the biggest mover in the technological industry in recent years. It has become one of the most powerful tools in marketing in every sector imaginable. The fact that it paid billions to buy Whatsapp showed the importance of this app.
So what is so fascinating about Whatsapp that has made the biggest name in social media sit up and take notice? Here are some of the main reasons:
With all that said, it is no mystery as to why this mobile app is the new-age platform for marketing. When you touches base with your customers directly, you get their buy-in almost immediately.